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Naming: Your Most Important Marketing Decision
This blog is an excerpt from Neil Brown’s book: Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or...
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Inbound Marketing – The New Marketing Environment
Inbound marketing is defined by Wikipedia as being the, “concept of earning the attention of prospects, making yourself easy to be found, and drawing customers to your website by producing content...
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Logo Design: Tips for Success
Your logo is a visual representation of your company and your brand. It is one of the most important components to your identity and it will impact all of your marketing efforts. Successful logos can...
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